About us


We are: Alessandro, Gian Carlo, Davide, Sergio and Marco, a group of friends who founded “La Masera” in Settimo Rottaro in 2005, wishing to bring to life the Erbaluce Passito, the wine that, it is told, grew out of the skilled hands of local farmers. The choice of our name is significant for one of the values ​​that characterizes us most: the strong link with our territory and its authenticity. In effect, “Masere” is the name we use to indicate the thick stone walls that demarcate fields, just like the one that supports, in its terracing, the land we acquired to start our Erbaluce production. La Masera lies in an area of ​​about 5 hectares, located in Settimo Rottaro, Azeglio and Piverone, among the hills of Ivrea morainic amphitheatre, in Canavese (TO), Northern Piedmont: this is the typical area of Erbaluce grape variety, finding here its highest quality expression.