our childhood dream…
As children, in that age when one imagines to become an astronaut or a football player, we used to tell one another that it would be nice, one day, to produce the Erbaluce Passito, this “magic” product that was part of our folk tradition and that, on autumn evenings, our grandparents and parents used to take us to see and taste.
Many years have passed, each one of us has been making his path, both of family and professional life, but one day we met to talk about our dream again: as if nothing had changed, with the same light heartedness with which, many years before, we used to build our projects.
And we realized that the time to make our dream come true had finally come.
And so, with passion, tenacity, commitment and a lot of fun, we gave birth to La Masera. And today we like to think that a little bit of our passion and energy can be found in our product… that some trace of our dream can reach people choosing to taste our wines…
We make wine
Erbaluce Autoctono D.O.C.G.
years of winemaking
hectares of vineyards
labels
bottles produced
LA MASERA BISTROT
THE BISTROT
ON THE NAVIGLIO IN IVREA
The Bistrot blends a refined atmosphere with the authenticity of raw ingredients, celebrating the region’s enogastronomic richness. The menu is built on seasonal recipes that showcase high-quality ingredients. The central element is the opportunity to taste La Masera products, excellent wines that tell the story of our lands, paired with delicacies and recipes from the Canavese region. The offer ranges from guided tastings and refined tasting dinners to sophisticated cocktails. Come and discover LA MASERA BISTROT: a perfect union of carefully selected products, authentic flavors, and an unforgettable atmosphere on the Naviglio.
HISTORY AND LEGEND
ERBALUCE:
A NATIVE GRAPE
Since ancient years, this native grape variety was cultivated on the steep sides of the hill, favored by a unique territory. The first production dates back to the year one thousand, when, it is said, there was a strong demand for the so-called “Greek wine”, rich in alcohol, sweet and strongly aromatic. Following the market requests, the Piedmont vine-dressers, second to none, started to produce a new kind of grape variety, exactly called “Greek”, among which we find the Erbaluce.
OUR WINE VARIETIES
A UNIQUE EXPRESSION
OF OUR TERRITORY
Our plantations, pergola and rows, are included within the Erbaluce Caluso DOCG area; winemaking takes place in a professional cellar situated in Piverone, in the province of Turin. The processed vine varieties are: Erbaluce (native grape variety), Barbera, Freisa, Vespolina, Neretto, Nebbiolo.
We open our cellar
to visitors and enthusiasts
Our wines
