A dream come true
We are: Alessandro, Gian Carlo, Davide, Sergio and Marco, a group of friends who founded “La Masera” in Settimo Rottaro in 2005, wishing to bring to life the Erbaluce Passito, the wine that, it is told, grew out of the skilled hands of local farmers. The choice of our name is significant for one of the values that characterizes us most: the strong link with our territory and its authenticity.
In effect, “Masere” is the name we use to indicate the thick stone walls that demarcate fields, just like the one that supports, in its terracing, the land we acquired to start our Erbaluce production. La Masera lies in an area of about 5 hectares, located in Settimo Rottaro, Azeglio and Piverone, among the hills of Ivrea morainic amphitheatre, in Canavese (TO), Northern Piedmont: this is the typical area of Erbaluce grape variety, finding here its highest quality expression.
Our philosophy is to produce high quality, authentic and loyal wine, combining the common sense inherited from the “grandparents” with the improvements made by science and technology, giving life to a product that comes from the through a simple interpretation, but full of passion and respect for the territory.
- 15 years of winemaking
- 5 hectares of vineyards
- 12 wine varieties
- 27.000 uncorked bottles
What we do?
- We have been dreaming to make wine since we were children
- We produce native Erbaluce D.O.C.G.
- We take care of the vineyard 365 days a year, even at Christmas!
- We keep on exciting in doing wine…
- We open our cellar to visitors and enthusiasts
Emotions and Identity
An emotion that has lasted since 2005
We are celebrating 15 years in a globally difficult year!
The vine does not stop and we keep going to pursue our philosophy making high quality, authentic and loyal wine, combining the common sense inherited from "grandparents" with the improvements made by science and technology, giving life to a product that comes from the soul through a simple interpretation, but full of passion and respect for the territory. It is son of a unique terroir.
Thanks to our interpretation of making wine, we have received one of the most important awards: the 3 Gambero Rosso glasses!!!
We keep going with the company growth. Sales have increased, first vineyards are all in production and then we proceed to plant a new Erbaluce vineyard
Exactly 20.000. Our growth continues: when annual production reaches 20.000 bottles we think our wines move more and more hearts…
We celebrate our 10th year of passion and quality, of labour and dreams together!
Our dream comes true. La Masera obtains reviews on all the most important wine National Guides, while at an international level, we get the first evaluations.
Sparkling: there’s only one method, the classic one! We start our project “Classic Method” for Erbaluce and Rosato Sparkling.
5 years! Growing up. We go on in enlarging our production and, in the meanwhile, we start to receive the first local acknowledgements.
Our world in colours. La Masera, drawn. Among sketches, drawings, cards and colours our first labels are take shape…
La Masera story begins.
La Masera grows out quite for fun. Something we have always been dreaming of, since we were children…
We open our cellar
to visitors and enthusiasts