About Us
A dream come true
We are: Alessandro, Gian Carlo, Davide, Sergio and Marco, a group of friends who founded “La Masera” in Settimo Rottaro in 2005, wishing to bring to life the Erbaluce Passito, the wine that, it is told, grew out of the skilled hands of local farmers. The choice of our name is significant for one of the values that characterizes us most: the strong link with our territory and its authenticity.
In effect, “Masere” is the name we use to indicate the thick stone walls that demarcate fields, just like the one that supports, in its terracing, the land we acquired to start our Erbaluce production. La Masera lies in an area of about 5 hectares, located in Settimo Rottaro, Azeglio and Piverone, among the hills of Ivrea morainic amphitheatre, in Canavese (TO), Northern Piedmont: this is the typical area of Erbaluce grape variety, finding here its highest quality expression.
Our philosophy is to produce high quality, authentic and loyal wine, combining the common sense inherited from the “grandparents” with the improvements made by science and technology, giving life to a product that comes from the through a simple interpretation, but full of passion and respect for the territory.
Our numbers
- 15 years of winemaking
- 5 hectares of vineyards
- 12 wine varieties
- 27.000 uncorked bottles
What we do?
- We have been dreaming to make wine since we were children
- We produce native Erbaluce D.O.C.G.
- We take care of the vineyard 365 days a year, even at Christmas!
- We keep on exciting in doing wine…
- We open our cellar to visitors and enthusiasts
Emotions and Identity
- Passion
- Authenticity
- Enthusiasm
Our Story
An emotion that has lasted since 2005
2020
We are celebrating 15 years in a globally difficult year!
The vine does not stop and we keep going to pursue our philosophy making high quality, authentic and loyal wine, combining the common sense inherited from "grandparents" with the improvements made by science and technology, giving life to a product that comes from the soul through a simple interpretation, but full of passion and respect for the territory. It is son of a unique terroir.
Thanks to our interpretation of making wine, we have received one of the most important awards: the 3 Gambero Rosso glasses!!!
2019
…and then we plant a new vineyard, this time of Nebbiolo!!!
2017
An increasing quality. We celebrate the 10th year of winemaking. First production is 2007… passion and quality continue from year to year!
2018
20.000 bottles
We keep going with the company growth. Sales have increased, first vineyards are all in production and then we proceed to plant a new Erbaluce vineyard
2016
Exactly 20.000. Our growth continues: when annual production reaches 20.000 bottles we think our wines move more and more hearts…
2015
We celebrate our 10th year of passion and quality, of labour and dreams together!
2014
Our dream comes true. La Masera obtains reviews on all the most important wine National Guides, while at an international level, we get the first evaluations.
2012
Exactly 10.000. We keep on going on: when we reach the production of 10.000 bottles per year we think “Thank you!”. Thank you so much to everyone able to feel the emotions of our wine….
2011
Sparkling: there’s only one method, the classic one! We start our project “Classic Method” for Erbaluce and Rosato Sparkling.
2010
We smile, we look back at what we have done, we close our eyes and we just think “how happy we are!” That’s what we told one another when the first National acknowledgements arrived.
2007
After two years we are ready to sell 2 wine varieties.We start with 2.000 bottles.
2009
5 years! Growing up. We go on in enlarging our production and, in the meanwhile, we start to receive the first local acknowledgements.
2006
Our world in colours. La Masera, drawn. Among sketches, drawings, cards and colours our first labels are take shape…
2005
La Masera story begins.
La Masera grows out quite for fun. Something we have always been dreaming of, since we were children…
We open our cellar
to visitors and enthusiasts